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THE INVESTOR

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15

ANALYSIS

REGIONAL FOCUS

Other empirical studies – using

measures such as accounting profitability,

growth, stock market value or stock

returns – suggest performance is, on

average, no worse, or even slightly better

than that of companies with more

conventional ownership structures.

Investment companies that are prepared

to take an exceptionally long-term

strategic view have been integral to the

success of many Scandinavian companies.

In turn, the successful financial

performance of these has been closely

linked to society’s interests.There is,

however, a cultural aspect to Scandinavian

capitalism, whose success has also owed

much to engineering, science, design and,

more recently, technology skills, and a

society which both respects and rewards

these. It is perhaps no coincidence that

these, and a long-term business outlook,

have evolved from an environment in

which long-term planning is required in

almost every aspect of life.

It can’t simply be exported in the way

that IKEA flat-pack furniture has spread

throughout Europe.

Balance sheet

Scandanavian companies have grown

and flourished over the years, thanks to the region’s

adherence to long-term investment strategies.

You can’t create

successful product

portfolioswith a

short-termview

observes, something borne out by Cristina

Stenbeck, who recently stepped down as

Executive Chairman to concentrate on her

role as the main owner of Kinnevik,

looking for companies in new areas in

which to invest. She has publicly admitted

that her position as the owner has enabled

her to open the doors to certain heads of

state and other powerful figures.

‘The CEOs of non-family businesses are

under pressure to hit the numbers every

quarter,’ observes Stadler.‘Unfortunately,

this also increases the pressure to discard

strategies that don’t work immediately;

but a glance at some of the most successful

family businesses helps to illustrate why

they should resist. Patience is a virtue when

it comes to strategy.’

Stadler cites InvestorAB’s role in

saving Ericsson in the 1930s as a positive

example of the investor company’s wider

social and economic role.

MarcusWallenberg, the founder’s

great-great-grandson, said in a recent

interview in the

FinancialTimes

:‘We have

stuck with many businesses where we were

confident that doing so would create value

in the long run.The capital markets need

investors who recognise that the innovation

cycle is often measured in years and that

you can’t create successful product

portfolios with a short-term view. In our

part of the world, the presence of

dominant long-term owners on the share

registers – investors who feel a

responsibility towards companies in

difficulty – is an advantage.’

The Nordic model is attracting interest

from regulators and governments –

including the European Commission –

looking to head off financial crises. Some

believe that, applied more widely, it could

reduce short-term thinking.

For investors, there is some empirical

evidence that the structure of family and

foundation companies typically found in

the Nordic region can be beneficial. In

2013, SteenThomsen fromCopenhagen

Business School and Henry Hansmann

fromYale Law School suggested that

companies owned by industrial foundations

seem to perform as well as conventional

investor-owned companies.

Getty Images. *Sources (left to right): www.ikea.com, 2016, www.statista.com, 2016; www.teliasonera.com, 2016; www.ericsson.com, 2016

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