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THE INVESTOR

|

05

25TH ANNIVERSARY

1992–2017

St. James’s Place Managing Director looks

at the game-changing events that have

affected markets,and the skills needed to

continue to provide investment returns

BUILT TO

EVOLVE

BY DAVID LAMB

UK’s 100 largest companies. Over the

past three years we have expanded our

reach with the acquisition of the Henley

Group, which took us into Hong Kong,

Shanghai and Singapore, and Rowan

Dartington, which added a discretionary

fund management arm to the business.

Our market value has risen to £5 billion.

We have developed our Investment

Management Approach with the

appointment of new fund managers, and

expert consultants to help us ensure that

these managers continue to provide the

returns we expect from them.

But the basic principles and values of

the company have not changed.We aim

to treat everyone we deal with – clients

and Partners, employees and suppliers,

fund managers and our local community

– with respect.We work to offer a

consistent service to our Partners,

and through them to their clients who

neither have the time, confidence or

inclination to look after their own affairs.

We recognise that, for most of them,

their main requirement is now to keep

their money safe and attain a decent

return. Our portfolio approach, which

gives access to a diversified range of

assets, and the holistic advice available

from our Partners on everything from

tax to intergenerational planning, is

designed with these objectives in mind.

Our values are exemplified in the

St. James’s Place Foundation, which

was launched shortly after we started

trading, and which has now raised more

than £50 million through the efforts

of our Partners and staff to support

charities in our core areas of cherishing

children, combating cancer and

supporting hospices.

The world still faces a number of

challenges, from securing a recovery

from the financial crisis to the rise of

extremism; and the next 25 years are

likely to be as eventful as the last.We

do not know how the technological

revolution will play out. But we will

continue to believe in the strength of

our human capital and the integrity

of our relationships with others.

B

rexit, the election of DonaldTrump, the threat of

economic slowdown in China: the world can look

a frightening place for investors at the moment.

Looking back over the past 25 years, however,

to events like 9/11, the technology boom and bust and

the collapse of the Soviet Union, and it is clear that we live

in turbulent times.The world is constantly changing and

investors can have no clear idea of what the next 10 years, let

alone the next 25, will bring.What they need is a process that

can evolve and adapt for changing circumstances.

St. James’s Place’s Investment Management Approach is

designed to do that.The point is not to find a fund manager

who gets the Brexit prediction correct, for example; it is

about having a rigorous investment process which we can be

confident will produce the results which are expected, in any

given set of circumstances.

Together with investment consultants StamfordAssociates

and Redington, we spend a considerable amount of time

reviewing the investment activities and decisions of managers;

we call it‘following the footprints’ to ensure our managers

remain successful. Our selection and monitoring process is

rigorous and, while we do not like changing managers, we

will do so if they do not meet our expectations. The aim is

clear: to ensure that our Partners have the tools they need to

give their best advice to their clients.

What investors

need is a process

that can evolve

and adapt

Massao Yamazaki