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THE INVESTOR

ANALYSIS

collapse of the ruble – led to the rise

of Vladimir Putin.‘Most people thought

he was a puppet,’ says MacLeod.‘A

former KGB officer, he built a consensus

with most of the business oligarchs and

the mafia to create a new model.

‘What he offered the Russian people

was prosperity and stability at the cost

of liberties – including freedom of the

press and other media. Most people

were grateful for the rising oil prices and

the return of Soviet-style stability.’

Berenberg Bank’s Equity Strategist for

Emerging Europe, Carsten Hesse, notes

that during his first two presidential

terms Putin was more ‘market-friendly’.

Western investment was encouraged.

Among the grand projects of those years

were building Moscow into a global

financial centre and interim President

Medvedev’s plan to create a Russian

version of SiliconValley outside the

capital – neither have come to pass.

‘They received a subdued amount of

foreign investment,’ says Hesse,‘because

of the relatively high level of corruption,

economic sanctions, falling commodity

prices and weak rule of law.’

Ajay Krishnan of Wasatch, Lead

Portfolio Manager of the Emerging

Markets Equity fund for St. James’s Place,

says:‘Until four years ago, we had a

reasonable exposure to Russia, but we

changed our stance in 2014.The invasion

of the Crimea was a serious event and

there was no way of calling an end game,

no logic to Putin’s interests.

‘Where many Russians used to travel

abroad, the weak ruble encourages them

to stay at home.The wealthy are buying

property in Russia.There has been a lot

of import substitution, with people

encouraged to buy local products.

‘While retailers selling imported

goods are hurt, the government has

moved to kick-start the local economy.

As such we recently added back into the

portfolio a discount supermarket called

Lenta, which has been growing its

business as recession pushes more people

into that customer segment.’

But,‘Overall the economy is stagnating

and stands in need of structural reforms,’

says Hesse, who sees GDP flatlining in

2017. Moreover,‘any oil price-related

recovery will be held back by the ruble’s

weakness because as the oil price rises,

the currency will likely strengthen, which

limits government spending power and

dilutes the benefits to the economy.’

MacLeod notes that ‘the last two years

have seen an erosion of real incomes, so

the Kremlin has shifted from delivering

prosperity to a more political appeal

through showing its military might.’

‘It’s hard to tell where Putin will lead

the country,’ says Krishnan.‘Will he be

satisfied with “successes” in Crimea,

Ukraine and Syria? As NATO looks

increasingly weak, Putin may become

more aggressive.A lot depends on

his bid to remain president in 2018.

‘Only then will there be a clearer

picture of how Russia, its economy and

finances might fare in the future.’

Demonstrators hold Russian and Ukrainian flags in

Moscow while opposing Putin’s intervention in Crimea

ECONOMY

Overall, the economy

is stagnating and

stands in need of

structural reforms

2000

2014

Putin takes over office as

leader from Boris Yeltsin

Getty Images, Press Association